What Is a ChatGPT Business Profile? A Local Business Guide to Business Hub

TL;DR: A ChatGPT business profile is your business’s listing inside ChatGPT, claimed and managed through OpenAI’s Business Hub. It launched in beta on November 10, 2026. Verified profiles get a blue check, editable details, and a dashboard of ChatGPT mentions and website clicks. It’s separate from your Google Business Profile, it won’t guarantee you get recommended, and every local business that already has a listing should claim it now.

What OpenAI launched on November 10, 2026

OpenAI introduced Businesses in ChatGPT in beta, positioning it as a way for businesses to reach the roughly 1.2 billion people OpenAI says use ChatGPT every week. The program has three parts:

1. Business Hub — the dashboard where a business claims its profile, verifies ownership, edits its information, and views insights. It lives at chatgpt.com/business-hub and in the ChatGPT sidebar.
2. Business profiles — the listing itself, which users can open when your business appears in a ChatGPT answer. Verified profiles display a blue check.
3. Business Agents — an optional, labeled chat where shoppers can ask a business’s own AI representative questions. At launch, agents are limited to eligible U.S. ecommerce and online service businesses.

Don’t confuse any of this with ChatGPT Business, OpenAI’s paid workplace subscription for teams. That’s a tool your employees use. Businesses in ChatGPT is about how the public sees your company.

What’s on a ChatGPT business profile

Once your claim and identity verification are approved, you can manage:

• Your website
• Your business description
• Your product or service category
• Your logo and cover photo
• Delivery and return policies (mostly relevant to retailers)
• Product feeds with pricing and availability, for businesses that sell products

That’s a shorter list than a Google Business Profile, and that’s important. There are no posts, no Q&A, and no services list. Your description and category carry more weight, which is why they need to be specific: what you do, who you serve, and where.

Every change is reviewed by OpenAI before it publishes. OpenAI’s profile policy requires information to be truthful and current, and it prohibits misleading claims about prices, availability, qualifications, or results.

The insights are the real news

For years, the only way to know if ChatGPT was sending you customers was to dig through analytics referrals or pay for third-party tracking. Business Hub now reports, for the past 28 days:

• Mentions. For a local business, a mention counts when ChatGPT shows a result for your location, even if the person never opens your listing. (For online businesses, it only counts when ChatGPT references your website.)
• Website clicks. How often people clicked through from ChatGPT. OpenAI notes a click doesn’t confirm a visit or a conversion, so keep using your own analytics.
• Discovery topics. The common themes in conversations where you were cited, grouped and anonymized. OpenAI doesn’t share individual chats.

Insights appear only after verification and once activity passes reporting thresholds. A blank field can mean low volume, not zero.

ChatGPT business profile vs. Google Business Profile

They’re two different front doors. Treat them like two listings that must agree with each other, not as one replacing the other. If you’re still building out Google, start with our Google Business Profile management basics.

Why local businesses should claim theirs now

Customers are already asking ChatGPT. BrightLocal’s 2026 consumer survey found the share of U.S. adults using AI tools for local recommendations rose from 6% to 45%. Those conversations happen whether or not you’ve claimed anything.

ChatGPT may already have a listing for you. OpenAI’s terms say it may build a listing whether or not you claim it, and it can supplement your information from other sources. If the listing exists, you want to be the verified owner controlling it, not a stranger, a former manager, or nobody.

First-party data is a competitive edge. Mentions and discovery topics tell you what ChatGPT associates you with. That’s direct input for which service pages, FAQs, and content to build next.

Local claiming has a catch. At launch, local stores and restaurants can claim only an existing U.S. listing, and each location is managed separately. Claiming your brand doesn’t claim your locations. Multi-location businesses need a plan for every location, not just the head office.

What a profile won’t do

OpenAI is unusually direct about this: claiming doesn’t guarantee higher placement or more sales, and advertising doesn’t influence ChatGPT’s recommendations. ChatGPT still writes its own answers from the sources available to it, which include review sites, directories, and your website.

So the profile is the foundation, not the strategy. Getting recommended still comes down to consistent listings, real reviews, and a website ChatGPT can read and cite. We break that down in how to claim and optimize your ChatGPT business profile, and look at the bigger picture in where local AI search is heading.

Next step

Search for your business in Business Hub today. If you find a listing, claim it. If you’d rather hand off the claim, verification, optimization, and monthly reporting, that’s exactly what our ChatGPT business profile management service does.

Sources: OpenAI — Introducing Businesses in ChatGPT · OpenAI Help — Setting up your business on ChatGPT · GrowthX — Businesses in ChatGPT guide · 30 Second Productions — ChatGPT local business listings (BrightLocal data)