Best Google Business Profile Categories for Home Service Pros (2025)
The Best GBP Categories for Home Service Businesses (2025)
Choosing the right Google Business Profile (GBP) categories is a fast, compounding lever for Map Pack visibility. Below you’ll find primary + secondary pairings by trade, a 10-minute audit, and how to reinforce categories with services, posts, photos, Q&A, and matching service pages.
Done-for-you help? See GBP Optimization or pair with Local SEO.
Quick Answer (TL;DR)
- One primary tied to your most profitable service.
- 4–8 tightly related secondaries.
- 15–40 Services customers actually ask for.
- 2 posts/week with real job photos.
- Quarterly category review.
Recommended Categories by Trade
Plumbers — Primary: Plumber
Secondaries: Drainage service · Sewer service · Water heater installation · Water heater repair · Septic system service · Leak detection.
Proof: pages for drain cleaning / sewer repair / water heaters; weekly job + offer posts.
HVAC — Primary: HVAC contractor (or Air conditioning contractor)
Secondaries: Heating contractor · Air duct cleaning service · Furnace repair service · Heat pump installer.
Proof: seasonal offer posts; installs/maintenance photos.
Electricians — Primary: Electrician
Secondaries: Lighting contractor · EV charging station installer · Solar energy contractor (if applicable).
Proof: pages for panel upgrades / EV chargers / lighting; permits & timeline Q&A.
Roofers — Primary: Roofing contractor
Secondaries: Gutter cleaning service · Siding contractor · Solar roofing contractor.
Proof: storm inspection posts; tear-off/underlayment photos.
Pest Control — Primary: Pest control service
Secondaries: Termite control · Wildlife control service · Mosquito control · Rodent control.
Proof: seasonal pest posts; exclusion photos; safety FAQ.
10-Minute Category Audit
- Primary = profit leader; remove fluff secondaries
- Services list complete, plain-language
- Fresh photos monthly; 2 posts/week
- Seed 3–5 Q&As; steady review velocity
Reinforce on Your Site
- Map each secondary to a service page.
- Internal links to:
FAQs
How often should I change categories? Quarterly or when your offer changes.
Can I create custom categories? No—use Google’s list; put specifics in Services.
Ready to turn this into real leads?
Put these playbooks into action with a Local SEO plan tailored for your home service business.