Map Pack Ranking Factors (2025): What Moves the Needle for Home Services
The Map Pack Ranking Factors That Matter in 2025
Local ranking is still relevance + distance + prominence, amplified by reviews, solid on-page, citations/links, and steady GBP activity.
Relevance
Correct primary + secondaries, rich Services, service/city pages that mirror GBP, plus posts/Q&A.
Distance
Clarify service area and build city pages to win nearby markets.
Prominence
Reviews (velocity + responses), citations (clean NAP), local links (partners, sponsorships, coverage).
Activity
2 GBP posts/week, frequent photos, prompt Q&A, monthly profile audit.
Simple Roadmap
- Fix GBP core → 2) Build service + city pages → 3) Earn reviews → 4) Citations → 5) Local links → 6) Keep posting.
Need a managed plan? /services/local-seo
FAQs
Do posts move rankings alone? They help with relevance/engagement; pair with reviews + pages.
How fast to rank in a new city? Expect a ramp with localized pages, reviews, and a few local links.
Ready to turn this into real leads?
Put these playbooks into action with a Local SEO plan tailored for your home service business.