01
Full site rebuild
Astro + Tailwind. Static-first, sub-second load times, Core Web Vitals optimized from day one.
Case Study Electrician · Carlsbad, CA Website Build + Local SEO + GBP
Wheyland Electric:
9x website leads,
909% more traffic
A 10-year-old site managed by a legacy agency. Virtually no organic footprint. We rebuilt from the ground up in late February 2026 — and five months later the growth held, across organic traffic, Google Business Profile, and every lead channel we track.
Verified results — 5 months post-launch (Feb 28 – Jul 28, 2026)
Local SEO
+909%
Organic traffic
43 → 434 sessions · Semrush
Local SEO
+1,430%
Keywords ranked
20 → 306 keywords · Semrush
Leads
~9×
Website form leads
3-4/mo → ~35/mo · GA4
Leads
~10×
Click-to-call leads
2-3/mo → ~28/mo · GA4
GBP
+224%
GBP profile views
2,104 views, YoY · GBP
GBP
~6×
GBP calls, sustained
~2/mo → ~12/mo · GBP
The situation
10 years. Same agency. A handful of leads a month.
Wheyland Electric is a licensed residential and commercial electrician serving North County San Diego — Carlsbad, Encinitas, Oceanside, Vista, Del Mar, Rancho Santa Fe, San Marcos, and Solana Beach. Their services include EV charger installation, electrical panel upgrades, service calls, recessed lighting, ceiling fans, spa and jacuzzi electrical, and outlet and GFCI repairs.
Their site had been managed by the same agency for a decade. It had minimal organic visibility, virtually no local keyword coverage, and was generating 3-4 website form leads and 2-3 click-to-call leads per month. GBP calls averaged around 2 per month.
They came to Lilos Growth in February 2026 looking for a full rebuild and a real local SEO strategy.
"The previous agency had them at 3-4 web form leads and 2-3 click-to-call leads per month. The new site launched in late February 2026 and generated 18 form submissions in its first 3 weeks — and five months later, form leads are averaging ~35/mo and click-to-call is averaging ~28/mo."
— Verified via Google Analytics 4 event tracking (click_to_call, form_submit) and Google Business Profile Performance data
Before vs. after
The numbers speak for themselves.
Before — pre-Feb 2026
Website form leads/mo 3-4
Click-to-call leads/mo 2-3
GBP calls/mo ~2
Organic traffic 43
Keywords ranked 20
Top-3 keywords 1
After — 5 months (Jul 2026)
Website form leads/mo ~35
Click-to-call leads/mo ~28
GBP calls/mo ~12 sustained*
Organic traffic 434
Keywords ranked 306
Top-3 keywords 29
* GBP calls spiked to 21 in the first month post-launch, then settled to a sustained ~12/mo average over the following 4 months (60 total, Feb-Jun 2026).
Keyword rankings
From 20 keywords to 306 — 29 in the top 3.
Full breakdown, Semrush, Feb 28 → Jul 28, 2026: 29 keywords in the top 3 (up from 1), 38 in positions 4-10, 63 in 11-20, 97 in 21-50, and 58 in 51-100. The list below is an early keyword snapshot from the first month post-launch.
electrician carlsbad ca #2
electrical panels carlsbad #2
electrician rancho santa fe #2
electrician carlsbad #3
industrial electrician carlsbad #3
commercial electrician carlsbad #7
electricians in encinitas ca #7
residential electrician carlsbad #9
oceanside electrician #12
commercial electrician oceanside #12
Early snapshot source: Ahrefs position tracker, March 2026. Aggregate totals above: Semrush, July 2026.
What we built
107 pages. 8 cities. 64 money pages. Launched in under 2 weeks.
Built on Astro and Tailwind CSS. Every page purpose-built for organic search — structured around the services Wheyland offers and the cities they serve.
107
Total pages indexed
64
City × service money pages
13
Blog posts at launch
8
Service area cities
City × service matrix
| City | EV | Panel | Service | Lighting | Fan | Spa | Outlet |
|---|---|---|---|---|---|---|---|
| Carlsbad | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Del Mar | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Encinitas | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Oceanside | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Rancho Santa Fe | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| San Marcos | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Vista | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Solana Beach | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
The method
The system behind the results.
02
City × service architecture
Every service, every city — 64 dedicated pages targeting the exact queries buyers use when searching for an electrician in their area.
03
Schema & entity markup
LocalBusiness, Service, FAQ, and HowTo schema across all pages — structured for Google and AI search.
04
GBP optimization
Categories, services, EXIF-optimized photos, weekly posts, and review management from launch day.
05
GA4 + conversion tracking
Form submissions, click-to-call, and GBP actions all tracked and attributed from day one.
06
Targeted blog content
13 posts at launch targeting in-market EV charger and panel upgrade searches across North County.
You run a trades business in your market.
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