01
Full site rebuild
Astro + Tailwind. Static-first, sub-second load times, Core Web Vitals optimized from day one.
Case Study Electrician · Carlsbad, CA Website Build + Local SEO + GBP
Wheyland Electric:
3 leads/mo to 18 leads
in 3 weeks
A 10-year-old site managed by a legacy agency. Virtually no organic footprint. We rebuilt from the ground up in late February 2026 — and the results showed up immediately.
Verified results — first 28 days post-launch
+900%
Keyword growth
5 → 50 ranked keywords
+643%
Search impressions
1,114 → 8,277 in 28 days
+350%
Web leads
3/mo avg → 18 in 3 weeks
3×
GBP calls
~7 → 21 calls in March 2026
The situation
10 years. Same agency. 3 leads a month.
Wheyland Electric is a licensed residential and commercial electrician serving North County San Diego — Carlsbad, Encinitas, Oceanside, Vista, Del Mar, Rancho Santa Fe, San Marcos, and Solana Beach. Their services include EV charger installation, electrical panel upgrades, service calls, recessed lighting, ceiling fans, spa and jacuzzi electrical, and outlet and GFCI repairs.
Their site had been managed by the same agency for a decade. It had minimal organic visibility, virtually no local keyword coverage, and was averaging around 3 web form submissions per month. GBP calls hovered around 6–8 per month.
They came to Lilos Growth in February 2026 looking for a full rebuild and a real local SEO strategy.
"The previous agency managed this site for 10 years and averaged 4 leads/month. The new site launched in late February 2026 and generated 18 leads in its first 3 weeks."
— Verified via StaticForms submission data and Google Search Console
Before vs. after
The numbers speak for themselves.
Before — Feb 15 baseline
Web leads/mo 3
GBP calls/mo ~7
Keywords ranked 5
Search impressions 1,114
Avg. position #21.3
Top-3 keywords 1
After — first 28 days
Web leads/mo 18 in 3 wks
GBP calls/mo 21
Keywords ranked 50
Search impressions 8,277
Avg. position #14.2
Top-3 keywords 5
Top keywords — post launch
From 5 keywords to 50 in one month.
electrician carlsbad ca #2
electrical panels carlsbad #2
electrician rancho santa fe #2
electrician carlsbad #3
industrial electrician carlsbad #3
commercial electrician carlsbad #7
electricians in encinitas ca #7
residential electrician carlsbad #9
oceanside electrician #12
commercial electrician oceanside #12
Source: Ahrefs position tracker. Snapshot: March 2026.
What we built
107 pages. 8 cities. 64 money pages. Launched in under 2 weeks.
Built on Astro and Tailwind CSS. Every page purpose-built for organic search — structured around the services Wheyland offers and the cities they serve.
107
Total pages indexed
64
City × service money pages
13
Blog posts at launch
8
Service area cities
City × service matrix
| City | EV | Panel | Service | Lighting | Fan | Spa | Outlet |
|---|---|---|---|---|---|---|---|
| Carlsbad | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Del Mar | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Encinitas | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Oceanside | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Rancho Santa Fe | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| San Marcos | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Vista | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Solana Beach | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
The method
The system behind the results.
02
City × service architecture
Every service, every city — 64 dedicated pages targeting the exact queries buyers use when searching for an electrician in their area.
03
Schema & entity markup
LocalBusiness, Service, FAQ, and HowTo schema across all pages — structured for Google and AI search.
04
GBP optimization
Categories, services, EXIF-optimized photos, weekly posts, and review management from launch day.
05
GA4 + conversion tracking
Form submissions, click-to-call, and GBP actions all tracked and attributed from day one.
06
Targeted blog content
13 posts at launch targeting in-market EV charger and panel upgrade searches across North County.
You run a trades business in your market.
We've done this for an electrician in North County San Diego. We know the system. Book a free 15-minute audit and we'll show you exactly what's holding your site back.
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