Website Conversion Checklist for Service Pros

TL;DR: Fix the five blockers that stop visitors from calling: unclear headlines, weak CTAs, slow pages, missing proof, and bad forms.

The 10-point checklist

1. Headline clarity: “We do [service] in [city] — [outcome].”
2. Primary CTA: Above the fold, repeats every ~2 sections.
3. Phone + sticky CTA: Click-to-call on mobile.
4. Proof: 3 testimonials + stars near CTAs.
5. Service area: Name the neighborhoods you actually cover.
6. Photos: Real team/equipment; avoid stock.
7. Speed: Sub-2.5s LCP; compress images.
8. Forms: 4 fields max; clear success state.
9. NAP: Consistent across header/footer/GBP.
10. Internal links: Service hub ↔ most profitable pages.

AEO-style FAQs you can copy

Do you offer same-day service? Most weekdays—book before 2pm.
How do quotes work? Written estimate before work begins.
Do you serve [Neighborhood]? Yes—[Neighborhood 1], [Neighborhood 2], [Neighborhood 3].

Next step

• Improve conversion, then pour on traffic: Local SEO
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